Fight or Flight

Collaboration
Art direction
Garment graphics
Print
2022

Diagnosis: alexithymia.
Prescription: empathy 101.

Fight or Flight × Mistaken4Roses

Fight or Flight makes clothes about feelings. For this collaboration I took old Kosovar medical prescription forms and made them personal. Instead of medicine, we prescribed empathy.

 

At the pop-up, visitors received their own prescription and completed it with a custom-made stamp, taking the idea off the garment and into the space.

PRESCRIBING: EMPATHY + WHATEVER YOU FEEL NECESSARY. Two inks, a stamp, a heart, one handwriting. Nothing else.

 
 
 
Art direction Vita Gorani
Graphic design Vita Gorani
Concept Vita Gorani
Merch & poster design Vita Gorani
Collaboration Fight or Flight × Mistaken4Roses
Year 2022 
Prishtina — Remote05 — Fight or Flight